Calvin Klein has launched a campaign to be “the next Calvin.”
The new bra, which has a “busty” shape and is priced at $40, is a nod to Calvin’s classic 1950s designs, but it’s a nod that goes beyond the style itself.
The “new Calvin” campaign, called “Be The New Calvin,” features the Calvin Klein silhouette and offers the opportunity for Calvin to talk about the company and the brand.
In the video, Calvin says the new “Be the new Calvin” bra is inspired by the company’s history.
He also says that “everywhere I go people ask me what’s my favorite Calvin Klein bra, and the answer is ‘Be The Next Calvin.”
“I want to be part of this brand’s legacy,” he said.
“I want the brand to become a part of my life.”
“Be The Future” also offers Calvin an opportunity to speak on his vision for the brand, which will continue to be based on Calvin’s vision, and a chance to connect with his loyal followers.
The new campaign features Calvin’s “bud-free” look as well as a collection of Calvin’s signature styles that include “a cute corset with a lace back and corset band, a cute lace up dress, a strapless lace-up dress, and more.”