There’s been a huge boom in women’s bras, with the average size of a modern-day woman’s bra increasing by five inches to 30Eyes Wide Shut actress Anya Taylor-Joy wearing a size 30 bra.
There are now over 3,000 different brands of bra sizes available, with a range of styles and styles of straps available to fit the most demanding women.
But it’s a bra that comes with a lot of baggage, says Emma Southey, a fashion designer and author of the book Bra-Up.
“You’re paying for the whole thing, but you have to pay the price for it,” she says.
“The fact that you’re getting a lot less support and support from a company than if you’re buying your own bras, it’s just really frustrating.”
So is there a bra for everyone?
It’s difficult to say whether bra-buying is a viable alternative to the traditional workplace, says Kate, who has worked in the fashion industry for 10 years.
“It’s really hard for me to say because the reality is, in many ways, it is,” she tells 7.30.
“I do see it as a really positive development that women are having a lot more fun with their clothes.”
But what about the future?
If you’re a business owner or a woman in your 20s or 30s and you’ve had enough of the sexist and outdated comments about your bra size, you might consider getting a bra, Kate says.
“There are some really beautiful women who wear a bra.”
I think it’s something you just have to embrace.